Dillon Morrall - Specialist PR and Marketing for Wine

If you are seeking to raise the profile or reassess the marketing of your winery, company or wines in the UK, we can provide the following services:
1.	a.	PR One-off PR projects such as: Organisation of tastings From large-scale generic tastings, to one-to-one interviews, we have the experience and contacts to tailor-make any event to suit your requirements Product launches We will devise a package to launch a new product onto the UK market, which could include the following: launch event, trade journalist mailshots, consumer journalist mailshots, advertorials Mailshots to journalists We will organise mailshots with samples to be sent to specific target audiences
	b.	A sustained PR campaign, which could include any or all of the following: Events (tastings, interviews, food-matching events, trade & consumer) Press releases aimed at the trade Mailshots with samples aimed at consumer journalists Ensuring share of voice in the relevant trade and specialist press articles Ensuring inclusion in the relevant trade and specialist press tastings Providing a press office, an efficient information source for all press in the UK
2.	a.	MARKETING One off marketing projects such as: Finding an appropriate distributor in the UK for your wines Managing and advising on the design of labels for your wines Managing and advising on the design of relevant, useful point of sale material for the UK market Managing and advising on the creation and implementation of any advertising campaign in the trade or consumer press Organising a stand for you at a trade or consumer show Undertaking a pricing survey to assess opportunities/competition

	b.	A sustained marketing campaign, which could include any or all of the following:

		Determining the right objectives and strategies for your wine in the UK Identifying the positioning and key messages of your wine relative to its competition Producing and implementing a detailed plan of action for your wine covering the following areas:
			Product: Is the presentation of the product appropriate for the UK? Are there any new wines that could be added to the range? Price: Do you have the correct pricing structures? Promotion: Planning a fully integrated promotional campaign for trade and/or consumer, ensuring that the positioning and key messages of your brand are adhered to. Ensuring that, where there is a PR campaign in place, the two dovetail together and reinforce your wines presence in the market place Place: Making sure your wines are ‘placed’ in the right trade channels People: Working with your distributor to agree and implement the above campaign
		With our complementary skills of marketing and PR we offer a strong proposition to our clients. The breadth and depth of our experience combines with our solid trade backgrounds, to give us an excellent understanding of the issues currently facing wineries wishing to be successful in the UK. We have strong organisational skills, paying meticulous attention to detail. We organise several tastings every year, ranging from one-to-one interviews to food and wine pairings and large-scale press and trade events. We offer a wide range of services from a one-off project to a full scale PR and/or marketing campaign for your brand, range of wines or winery. We offer a professional approach to PR and Marketing, at no-nonsense rates.